Geoparks and geotourism are emerging endeavours in the field of tourism. Nevertheless, both have experienced substantial growth in the past decade. Geoparks are a novel approach to preserving geological heritage and have a significant impact on the advancement of geotourism. The geotourism infrastructure has gained popularity as a reaction to the necessity of reducing the adverse effects of mass tourism in environmentally and geographically delicate and significant places located in tourist destinations. Additionally, it serves as a driving force for promoting sustainable rural development. China, known for its extensive land area and intricate geological and geomorphic characteristics, is commonly regarded as an expansive testing ground for geosciences. Currently, there are a total of 289 national geoparks and 41 UNESCO global geoparks. Presently, it has a prominent position globally in the establishment and upkeep of geoparks. This highlights our commitment to the geoparks initiatives in China and evaluates the compatibility between geoconservation and rural development in geotourism areas. It does so by investigating the challenges and results of geotourism development in China and by identifying and analysing the outcomes of geopark development. Our experience delivering tourism products suggests that implementing a geopark can effectively contribute to the preservation of geological heritage and stimulate the growth of the local economy in a sustainable manner. Our love of geoconservation and sustainability underscores the need to implement sustainable management practices in geotourism. Geotourism is only capable of delivering lasting advancements for rural areas if it is administered in a sustainable manner.